Principal source : The basic of User Experience Design, INTERACTION DESIGN FOUNDATION, www.interaction-design.org

User Experience is about design the ideal experience of using a service or a product. It must take into consideration every single steps of the user journey. TUITO will focus on designing Human Machine Interaction with a clear user centric focus. Even in an industrial or professional environment, the solution must be about emotion, adoption and usability.

You can add all the features and functionality that you like to solution, but the success of the project rides on a single factor: how the users feel about it.

The questions that we as UX designers are concerned with are these:
• Does the HMI give the user value?
• Does the user find the interface simple to use and navigate?
• Does the user actually enjoy using the interface?

A UX designer can say he's or she’s doing a good job when the answer is "Yes!" to all of the above.

In general, user experience is simply how people feel when they use a product or service. In most cases, that product will be a website or an application of some form. Every instance of human-object interaction has an associated user experience, but, in general, UX practitioners are interested in the relationship between human users and computers and computer-based products.

Focusing on UX enables design to focus on the user. It increases the chances of a project's success when it is finished. The iteration development method and prototyping techniques of UX design support the adoption and confort rules of a product to guarantee its usefulness.

Design thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it ‘design thinking’? What’s special about design thinking is that designers’ work processes can help us systematically extract, teach, learn and apply these human-centered techniques to solve problems in a creative and innovative way — in our designs, in our businesses, in our countries, in our lives.

Some of the world’s leading brands, such as Apple, Google, Samsung and GE, have rapidly adopted the design thinking approach. What’s more, design thinking is being taught at leading universities around the world, including d.school, Stanford, Harvard and MIT. Even so, do you know what design thinking is, and why it’s so popular? Here, we’ll cut to the chase and tell you what it is and why it’s so popular.

Design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, design thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

Design thinking revolves around a deep interest in developing an understanding of the people for whom we’re designing the products or services. It helps us observe and develop empathy with the target user. Design thinking helps us in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications. Design thinking is extremely useful in tackling problems that are ill defined or unknown, by re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach in prototyping and testing. Design thinking also involves ongoing experimentation: sketching, prototyping, testing, and trying out concepts and ideas

• Useful
• Usable
• Findable
• Credible
• Desirable
• Accessible
• Valuable